Starbucks Is Starting A Media Company Why This Should Matter To You
Just a couple weeks ago, Starbucks announced that they would be launching a media property, and bringing on a prominent Washington Post journalist to do so. It will focus on "social issues" through TV documentaries and other forms of media. But the goal is clear: to storytell.
Starbucks has been doing a great job with acting like a media company, and they've only just been flirting with the idea. However, I have to give them props. They are on first or second base in a world where most people are still in the dugout. Other companies to get on the train include Red Bull and GoPro.
This latest news from Starbucks is just further proof that this is the smart decision to make. Starbucks has been one of the most progressive companies of the last three decades. More people are going to pay attention to why they did this. This will become another watershed moment when we look back in ten years. And we will remember it. Why? Because we will all be creating original content. Brands. People. B2B companies. You can hold me to that. This is a foregone conclusion, and it stuns me that people aren't wrapping their hand around it faster.
Starbucks has been doing a great job with acting like a media company, and they've only just been flirting with the idea. However, I have to give them props. They are on first or second base in a world where most people are still in the dugout. Other companies to get on the train include Red Bull and GoPro.
This latest news from Starbucks is just further proof that this is the smart decision to make. Starbucks has been one of the most progressive companies of the last three decades. More people are going to pay attention to why they did this. This will become another watershed moment when we look back in ten years. And we will remember it. Why? Because we will all be creating original content. Brands. People. B2B companies. You can hold me to that. This is a foregone conclusion, and it stuns me that people aren't wrapping their hand around it faster.
Why do you think I'm so obsessed with emerging social networks?
You're right: you may not have the dollars to pay Ron Howard to create an original eight part miniseries for your brand. But this is why Instagram and Snapchat and all these other platforms are so valuable for you. There is disproportionate virality, and new stars are being built every day. The awareness is huge.
That is every small business's opportunity. Take advantage of the upside of writing on Medium, or becoming the first influencer on Meerkat. That upside is the jumpstart that you need when you don't have dollars.
As always I would like to thank you for taking the time reading this blogpost. If you liked what you saw please share this with your friends, It would help me and other readers a lot, thanks in advance!
I have found my "home" with a company that not only have the best proven compensation plan on this planet but with the greatest community and the greatest products and with a rock solid foundation for the future after struggling for years on the internet I finally got home!
For more info just feel free to click at the banner below, I would love to connect and would love to meet you in the future at one of our events! Thanks for you time!
That is every small business's opportunity. Take advantage of the upside of writing on Medium, or becoming the first influencer on Meerkat. That upside is the jumpstart that you need when you don't have dollars.
As always I would like to thank you for taking the time reading this blogpost. If you liked what you saw please share this with your friends, It would help me and other readers a lot, thanks in advance!
I have found my "home" with a company that not only have the best proven compensation plan on this planet but with the greatest community and the greatest products and with a rock solid foundation for the future after struggling for years on the internet I finally got home!
For more info just feel free to click at the banner below, I would love to connect and would love to meet you in the future at one of our events! Thanks for you time!
Just click at picture...thanks!
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